This story begins in our offices. Monday, a creative meeting that derives in a challenge. A difficult challenge to achieve: end the irrational fears of the face of the earth. Those uncomfortable, paralyzing and limiting fears that do not let us live free. We hate them!
To eradicate them it was necessary, first, to capture them. Get them out of your heads and collect them. That is why we fill our more than 200 box stores in which to deposit each of your unpleasant fears to say goodbye forever.
We capture 20,145 fears.
Once captured. How to eliminate us? We came up with a plan. On June 23, San Juan's night, we went to the beach to make a burning ritual from the hand of Yasmina.
20,145 fears that we say goodbye forever.
https://vimeo.com/838963133
If you deposited any of your fears in our stores ... you can say goodbye to them forever.
To live free.