SKINMARKS, It is a claim to the beauty of the "imperfect" body, of difference. A tribute to the skin as a visible form of the invisible.
Stains, brands and colors invade the body of the 5 protagonists of this campaign. Five people, five stories:
ALBA (Congenital Nevus on the skin). A proud woman of her body who shows on her social networks to raise awareness and normalize the bodies that do not fulfill the established beauty canons.
Yulffi (First Spanish Albino Model). A physically different person who knows that it only makes a reality more obvious: we are all different. Most people see what we seem but not what we really are.
Eva (9,000km by bicycle). From Tarifa Norte by bicycle, a trip that has left many brands in your body. Not only for the sun, wind or rain, but also because of the continuous demand of their muscles, put the body to the limit.
Joana (idiopathic scoliosis). A warrior who shows his scar as a symbol of bravery of fighting battles. 15 years ago they operated on idiopathic scoliosis. His scar was a complex that he wanted to hide. But, what previously removed self -esteem, now gives self -love and personality.
Nil (clavicle breakage). A 20cm plate and its scar on the shoulder remind you of a serious field lesion: clavicle breakage. His passion for sport has left marks on the skin that will be with him for life.
For this campaign we have containing the creative direction of Mar Ordonez. “With this campaign we want to show the beauty of the imperfect, the only one, of the inimitable. Each brand on our skin is a piece of our history. Of what we have lived. " The creative director affirms.
Discover more about our protagonists in naturaseccion.com
ALBA (Congenital Nevus on the skin). A proud woman of her body who shows on her social networks to raise awareness and normalize the bodies that do not fulfill the established beauty canons.
Yulffi (First Spanish Albino Model). A physically different person who knows that it only makes a reality more obvious: we are all different. Most people see what we seem but not what we really are.
Eva (9,000km by bicycle). From Tarifa Norte by bicycle, a trip that has left many brands in your body. Not only for the sun, wind or rain, but also because of the continuous demand of their muscles, put the body to the limit.
Joana (idiopathic scoliosis). A warrior who shows his scar as a symbol of bravery of fighting battles. 15 years ago they operated on idiopathic scoliosis. His scar was a complex that he wanted to hide. But, what previously removed self -esteem, now gives self -love and personality.
Nil (clavicle breakage). A 20cm plate and its scar on the shoulder remind you of a serious field lesion: clavicle breakage. His passion for sport has left marks on the skin that will be with him for life.
For this campaign we have containing the creative direction of Mar Ordonez. “With this campaign we want to show the beauty of the imperfect, the only one, of the inimitable. Each brand on our skin is a piece of our history. Of what we have lived. " The creative director affirms.
Discover more about our protagonists in naturaseccion.com
