Earth Hour 2025

For more than 10 years, Natura has been participating in Earth Hour. And this year was no exception. The one-hour global blackout promoted by WWF serves as a symbolic gesture in defense of the environment.

What is Earth Hour?

Earth Hour is an annual event where millions of people around the world turn off their lights for one hour to raise awareness about the need to take action against climate change.

This year, Earth Hour will take place on Saturday, March 22, from 8:30 to 9:30 p.m., coinciding with World Water Day. For one hour, we disconnect from electricity, avoid screens and lights, and take a moment to reflect on how we can contribute individually.

Once again, Natura will participate in Earth Hour this year. On Saturday, March 22, all Natura stores open at 8:30 p.m. will dim their store lights to a minimum.

If you visit any of our stores after 8:30 p.m. that day, you'll notice that our main lights and signs will be off. Although many of you might think we're closed, that's not the case! We'll leave a few lights on, just enough so you can see our products, but we encourage you to experience the atmosphere of the hour with us.

Earth Hour is more than a symbolic gesture: it's an opportunity to reflect on the individual impact we have on the planet. Whether you're at home, at work, or in one of our stores, this moment invites us to think about how the small actions we take today can have a big impact tomorrow.

At Natura, we believe in a sustainable future, and we continue to support initiatives that protect our environment.

*Visit the WWF Earth Hour website for more information.