We all dream, even when we are awake. Dreams are necessary as motivation and exhaust valve. None of the great works of all kinds that humanity has given would have ever been achieved if they had not been dream when they seemed impossible. We need to dream. We need dreamers.
The goals help us move forward, and each one has their own. The best way to progress in life is through these goals: that they are affordable, but demanding; and that they are continuous, after achieving a goal you have to go for the next one. Thus, step by step, it is how it is possible to reach the top of dreams. Maybe that is the best of dreams, that each one models them in their own way. They change as we change and our circumstances, adapt to who we are. The really important thing is that we continue to have dreams.
In Natura We also have a dream: to make the world a better place. We want to live in a world that is worth it, and leave future generations a place to feel proud. And we have mirrors where to look at ourselves: those people who were, who are and will be part of the change we want to see. They all have something in common: they were great dreamers, but also fighters. That is why we launched the We have to Dream campaign: to pay tribute to those great dreamers, and to realize that, if they could, we can also.
The campaign basically consists of a game. Through our social networks the images of some of these historical characters will appear, next to some clue that can help you recognize them. It's about playing and having fun, and reflecting at the same time on our points in common with them. In Natura We believe that these are good times for dreamers and that is precisely what we intend to convey with We have to Dream. Let's dream. We will fulfill our dreams.
