What happened in July at Natura?

¿Qué ha pasado en Natura en Julio?
¿Qué ha pasado en Natura en Julio?
¿Qué ha pasado en Natura en Julio?
¿Qué ha pasado en Natura en Julio?
Another month, another recap! July was not going to be any different, so here we bring you a summary of a rather fast-paced month in the Natura world.
 
1. A recap of Natura would not be the same without mentioning the new openings.
We have taken a liking to opening new stores and reaching new cities. And in July, said and done! We have opened in new cities that we are really looking forward to. One of them is the eternal city. Natura is already in Rome. And what better way to do it than next to the Trevi Fountain, at Via del Tritone 199-200 . We can't wait to see you!

And we're not leaving Italy. We've also landed in Sanremo. Specifically in Viale Giacomo Matteotti 202 , just a few steps from the Ariston Theatre, known for being the venue of the Sanremo Italian Song Festival. What a wonderful shop!


2. Natura's new offices
After a lot of dust, boxes and teleworking, we can finally show you how Natura's HQ has turned out. The works are now finished and we already have the new space!
With new meeting spaces, an open-plan workspace and a Natura pilot store INSIDE the offices. A renovation that will allow us all to work together ;)
Here are some details that we love!
3. Presentation of the SS25 collection
Yes, we know that summer is not over yet. But we are already thinking about next summer. During these last few months, the entire Natura team has been working hard on next year's spring-summer collection. What you will see in stores in a few months.

And you don't know how much we want you to see what awaits you. For now, we can only show you some photos of the presentation to our teams.



4. Shooting day with Natura's gift products
Part of the communication team and a team of photographers went to a wonderful spot near Sitges to prepare the shooting of the gift products from the winter catalogue (which will soon be in our stores). A super productive day with lots of material that you will see on our social networks very very soon.


5. And more days of lots of fashion and photography in the Natura studio
As you can see, July has been a month of many photography sessions. We close this month with four days of shooting the fashion catalogue of the FW24 collection. Four days in which the studio has been filled with clothes and more clothes that you will gradually see in our stores.
And after such a busy July, we're looking forward to August, ready to take a break and get back to work. I can't wait for you to see everything!