We like to define ourselves as a group of friends who, in 1992, decided to share a concern: to do things differently.

And what does that mean?

It seems that the business world is synonymous with hard and boring work, suits and ties, purchases and acquisitions, production, consumption, more, more, and more... And that bores us, a lot. That group of friends dreamed of a company capable of inspiring the world through respect for all the people, plants, and animals that inhabit it.