¡Hola! We are Natura.

We like to define ourselves as a group of friends who, in 1992, decided to share a concern: to do things differently.

And what does that mean?

It seems that the business world is synonymous with hard and boring work, suits and ties, purchases and acquisitions, production, consumption, more, more, and more... And that bores us, a lot. That group of friends dreamed of a company capable of inspiring the world through respect for all the people, plants, and animals that inhabit it.

Our story

#throwBAGnatura

Our most emblematic bags.

Our bags have a peculiarity: they change several times a year! With them, we want to provoke, denounce, make you think, or smile. Some are more sober and elegant. Others are crazier and more colorful.

They usually reflect how we feel. Get the latest design in our stores. Yes, we will charge you for the bag for the sake of the planet. But no, we don't keep that money; it is reinvested in social and environmental projects through the Premio Natura.

NATURA PARADISE

Primavera-Verano, 2025

MAGIC CHRISTMAS

Navidad 2024

EXPRIME EL MOMENTO

Primavera-Verano, 2024

VIVE LIBRE

Verano, 2023