World Bikini Day

Día Mundial del Bikini
Día Mundial del Bikini
Día Mundial del Bikini
Día Mundial del Bikini
If we told you that the bikini was invented by an engineer, you probably wouldn't believe us. But that's right, the two-piece swimsuit was an invention by the French engineer Louis Réard that revolutionized fashion and society in the 20th century.

On July 5, 1946, Réard presented what is today an essential garment for women. Although he was an automobile engineer, he managed his mother's lingerie business. It was thanks to this that she realized that women were always asking for more practical and comfortable swimwear that would allow them to sunbathe more effectively.

It is not surprising that women asked for a much more comfortable suit. At the end of the 19th century, the swimsuits worn were two-piece, but covered up to the wrists and ankles. When the women got into the water, the fabric of the suit was completely stuck to their bodies and made it very uncomfortable.

A first revolutionary invention came from swimmer Annette Kellerman, when she used a one-piece swimsuit, although it had no sleeves or legs. Let's say that her design was not liked and she was arrested for wearing it in public.

We return to the history of the bikini that we know today. You will wonder why the name. Well, Réard chose the name 'Bikini' in honor of Bikini Atoll, the site where nuclear tests were carried out. He wanted to cause an 'explosion' in the fashion world. And we think he succeeded ;)

Taking a trip through the history of the bikini, we cannot forget the iconic moment of the dancer Micheline Bernardini, who on July 5, 1946 presented the first bikini in history. The first bikini was made of newspaper-like fabric.
Little by little, bikinis were gaining ground and, a year after their presentation, groups of girls could be seen in both swimsuits and bikinis.
Although now we cannot imagine a summer without a bikini, for many years it was a very controversial garment. In fact it was banned in many countries and was considered 'inappropriate'. But its popularity increased thanks to the fact that many figures and celebrities began to normalize its use, such as Brigitte Bardot or Jane Birkin.

One of the most revolutionary fashion figures of the 1940s and 1950s was Marilyn Monroe. And how could it be otherwise, she also became a bikini icon. In fact, it continues to be an inspiration for bathroom collections today.

Brigitte Bardot was also crowned the queen of swimwear. In 1953, Bardot caused a worldwide 'scandal' with the film 'The Girl in the Bikini', where the young woman played Manina. The recording of this film was considered an act of indecent exhibitionism.

Today we also want to remember some bikini photos of the seventies icon, Jane Birkin. A style icon who, thanks to her sensual image, made shorts and miniskirts a trend. And her empowerment raised her as a fashion icon and a sex symbol.

Over the years, the bikini has evolved, in terms of style and design. It has reflected changes in fashion trends and social attitudes. Currently, it is a garment that adapts to all tastes and bodies. It is a garment of empowerment and freedom for women, fleeing from prohibitions or criticism of women's bodies.

We want to take advantage to claim the empowerment of women through the bikini. This garment is synonymous with freedom and confidence. And if you don't ask Luís Miguel, who in 1984 'fell in love with the girl in the blue bikini'.