Natura stores are undergoing a makeover. Yes, yes, as you read. For some time now, we have been telling you that our stores are undergoing some changes in terms of the store concept and aesthetics. We want to get away from conventionalisms and revisit our origins.
When this journey began in 1992, Natura stores had the goal of creating a space with a welcoming atmosphere. And with this new image we wanted to recreate that characteristic style of our spaces when the brand began, as well as to differentiate ourselves from conventional stores. We wanted to return to our roots but with a more modern touch.
Over the past month, we have changed the image of four of our stores, located in the Westfield La Maquinista, Gran Via 2, Diagonal Mar and Sant Cugat shopping centres.
And how have we achieved this? Well, the truth is that the main element to achieve this return to the origins is through colour uniformity. In our spaces, the colour has been unified with a chocolate brown tone, and this allows us to create a visually unified space in which the products stand out thanks to the dark background.
These stores also have one thing in common: a façade with a large brown arch. As you can see, this is the most predominant colour in our stores. And the arches also have a special role in these new spaces, as the fitting rooms have also incorporated this element with green velvet curtains. A touch of elegance with this colour combination.
We look forward to your visit and your chance to live a new experience. We look forward to seeing you there!
When this journey began in 1992, Natura stores had the goal of creating a space with a welcoming atmosphere. And with this new image we wanted to recreate that characteristic style of our spaces when the brand began, as well as to differentiate ourselves from conventional stores. We wanted to return to our roots but with a more modern touch.
Over the past month, we have changed the image of four of our stores, located in the Westfield La Maquinista, Gran Via 2, Diagonal Mar and Sant Cugat shopping centres.
And how have we achieved this? Well, the truth is that the main element to achieve this return to the origins is through colour uniformity. In our spaces, the colour has been unified with a chocolate brown tone, and this allows us to create a visually unified space in which the products stand out thanks to the dark background.
These stores also have one thing in common: a façade with a large brown arch. As you can see, this is the most predominant colour in our stores. And the arches also have a special role in these new spaces, as the fitting rooms have also incorporated this element with green velvet curtains. A touch of elegance with this colour combination.
Gran Via 2 store facade.
Facade of Diagonal Mar store.
In addition, we have also added hanging lamps with warm lighting that help us reinforce the intimate and welcoming atmosphere of our stores.